See how an integrated strategy across Meta Ads, Google search, display, and high-intent funnel optimization helped Treehut build stronger performance and scale customer acquisition across the complete customer journey.
Treehut, an online brand specializing in beautifully crafted wooden watches and accessories, was facing significant bottlenecks in scaling their digital advertising. Their Meta campaigns completely lacked a funnel structure, wasting ad spend on cold prospecting while ignoring highly valuable warm visitors and repeat buyers.
Furthermore, the brand was entirely dependent on paid social. They lacked any presence on Google, meaning they were entirely missing out on high-intent consumers actively searching for wooden watches and personalized gifts.
We realized that Treehut did not need more generic traffic. They needed an structured, cross-channel sales machine that would systematically convert new prospects, catch active search intent, and retain past buyers.
By bridging social and search platforms together, we captured the market from both ends—stimulating interest on Meta while intercepting active shoppers directly on Google.
We completely rebuilt the Meta ad account into clear Top-of-Funnel (TOF), Middle-of-Funnel (MOF), and Bottom-of-Funnel (BOF) segments to align messaging with user intent.
We established Treehut’s search engine marketing footprint, capturing high-intent searchers and gifts shoppers at the moment they were ready to purchase.
By aligning creative assets with consumer mindsets across channels, we ensured a higher level of relevance, lowering customer acquisition costs.
We shifted marketing focus from strictly single purchases to building sustained customer relationships, maximizing lifetime value (LTV).
Instead of flat spending, we funneled budgets dynamically into top-performing creative variations and highest-converting audience segments.
We established clean multi-channel tracking, ensuring both social discovery and search intent were accounted for without double-counting revenue.
Treehut achieved record-breaking quarters across both Meta and Google platforms through structured digital execution.
The campaign unlocked a sustainable acquisition dynamic for Treehut. By scaling Google search and shopping parallel to a newly structured Meta funnel, they were no longer relying on single-channel conversions.
The massive influx of 2,800+ new buyers, alongside an incredible 108% increase in returning customer activity, expanded their overall CRM value and paved the way for highly predictable organic and seasonal growth.
Learn how this dual paid-media strategy solved commercial scaling problems across multiple channels.
Treehut was wasting marketing dollars showing the same prospecting ads to users who had already visited the website or purchased. Segmenting the audiences into TOF/MOF/BOF let us speak to warm leads with more persuasive social proof and offers, driving costs down and ROAS up to 6.47x.
It instantly tapped into organic demand. While social media triggers interest, Google captures active searchers looking to buy. Launching Google Search & Shopping contributed $586,829 in gross sales that previously went directly to competitors.
Meta retention campaigns targeting past buyers boosted returning customer orders by 108%, while Google’s multi-channel strategy led to an 11% improvement in Treehut’s returning customer rate, landing at 25.85%.
We help ecommerce brands improve visibility, conversion, customer retention, and revenue through connected digital strategies built around measurable business goals.
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